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PMRC 2018 : KEYNOTES : BUSINESS TRANSFORMATION FOR EXPONENTIAL GROWTH
SRIRAM NARAYANASAMI
SRIRAM NARAYANASAMI, VICE PRESIDENT, COMMERCIAL – MAERSK, AND FOUNDER, SUBLIMECAUSES.COM
The world has come a long way in the past 100 years. Global literacy has improved to around 85 percent and global poverty has dipped to about nine percent. Today, there are 123 democracies in the world, compared to only 16 over a hundred years ago.
A proponent of digital and disruptive change, Sriram Narayanasami believes that the next round of change will come with the convergence of technologies. Besides the corporate world, Narayanasami spends time working on his other passion — social causes. He recently founded Sublimecauses. com to support a number of social causes and organizations.
On the technology front, Narayanasami says there is higher value now for companies not in the mature phase, but those that are doing R&D, making disruptive changes, and developing new business models and products. “Companies like Amazon and Tesla, who are not in a mature but an earlier phase, are digitally strong companies that are valued much more than companies that have been around for a long time such as Ford or General Electric,” he said.
The requirements of the market are different, and it values a different set of business models. This is a market where digital natives are thriving. These companies are now moving into areas that were the stronghold of established companies and challenging their survival. He pointed to Amazon buying physical assets and challenging traditional logistics companies such as UPS and Fedex. “As digital natives move into physical assets, traditional companies are starting to have a more significant digital presence. If they don’t, they will perish,” he said. He said the next decade will be full of extraordinary opportunities, but to seize those opportunities will require a different set of skills.
According to him, the dominant skills that will be in demand in the future are customer obsession (goal orientation), design thinking and innovation, agility or the ability to take risks, collaboration, and being tech savvy.
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